I came in thinking partner priority was a checkbox. After the MMP hygiene week I found three networks sharing credit on the same install because nobody had written the rule since 2022.
Minh · performance lead, regional marketplace
Flagship course
Attribution Measurement Lab
Eleven weeks for UA leads, measurement analysts, and the rare product manager who has to own install credit. Taught from the Thonburi studio with one remote seat per table. Informational tuition: Signal Desk 18,900 THB, Route Studio 34,500 THB, Full Corridor 52,000 THB.
Modules
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Event taxonomy & identity graphs
Name events once. Version them. Separate device identity from customer identity after login, and write down what you will never be able to stitch.
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MMP configuration without folklore
Install referrers, reattribution, view-through, and partner priority lists. You will diff a live setup against a written policy, including the embarrassing defaults.
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SKAN postbacks & conversion values
Design a scheme a human can maintain. Read coarse values as ranges. Brief creative on delay without pretending the postback is a real-time pixel.
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Android realities in Southeast Asia
GAID availability, OEM skins, dual-SIM traffic, and what “privacy-safe” means when most of your spend is not on iOS.
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Fraud traces you already have
Click injection, SDK spoofing, and device farms as they appear in timestamps and CTIT distributions. No vendor pitch.
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Incrementality as a design problem
Geo holdouts, PSA-style tests, and the stop rule when the budget cannot support a clean experiment.
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Reconciliation: network, MMP, finance
Build the workbook we keep hearing about after the course. Three ledgers, one narrative, named gaps.
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Reporting that survives a board question
One-page notes. No dashboard tourism. If a director can misread it, it is not done.
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Thailand & SEA media quirks
LINE paths, delayed checkout, prepaid SIMs, and why a US last-click window often lies here.
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Capstone: rebuild last quarter
Take your numbers — or our sanitised SEA pack — and present the credit story with the holes still visible.
What you should be able to do afterwards
- Write an event policy that product and UA can both sign.
- Explain a discrepancy report without blaming “the MMP” as a personality.
- Map SKAN conversion values and describe their uncertainty out loud.
- Scope an incrementality test, or document why you will not run one this quarter.
- Hand finance a reconciliation note they can file.
A real limitation
This lab will not train you as an MMP vendor engineer. We stay on the buyer and analyst side of the SDK. We also do not cover web-only GA4 implementations, server-side tagging for websites, or creative production. If your job is 90% web analytics, this is the wrong room.
Tuition (informational)
Signal Desk 18,900 THB · Route Studio 34,500 THB · Full Corridor 52,000 THB. Compare inclusions on the pricing page. No checkout on this site.
Questions we hear before enrolment
Do I need to bring live campaign data?
It helps. If you cannot, we issue a sanitised pack modelled on SEA app traffic. Full Corridor still requires access to one live stack for the audit, under an NDA we provide.
Is the remote seat a second-class experience?
It is a single seat at the table, not a webinar. You are expected to speak. If your connection cannot support that, take Signal Desk instead of pretending you are in the room.
Will this get me a job at an MMP?
Unlikely, and that is not the aim. Alumni usually stay in UA, growth, or internal analytics. We do not run a placement desk.
What if my catalogue is almost entirely Android?
Then several SKAN hours will feel like insurance rather than daily work. Say so in week 0; Wan will weight the Android module and let you treat SKAN as a reading lab. That is a known limitation, not a surprise.
From recent Route Studio seats
The capstone was uncomfortable. Finance asked why our “attributed ROAS” ignored store refunds. I did not have a pretty answer. I did have a workbook. That was enough to start a better close.
Naree S. · growth, Bangkok fintech
Ask about this cohort
Include your MMP, store mix, and whether you can reach Thonburi on weekday evenings.